College teams show behind the scenes March moments

WatchPartyCUS

You know what makes social media really good from a college athletic program perspective? All-access. Behind the scenes. The stories that you get to tell. That’s what. March Madness is an emotional roller coaster and hoops heads know the joy of what Selection Sunday is all about. What better way to give the fans a [...]

March Madness Social Dashboard

We released our Social Media directory for every team in the NCAA tournament this morning and hope you find it to be useful. If you want to see a constant stream of content from each of the teams in the field of 68, we’ve made it easy for you. Feel free to share this stream [...]

Social media madness: Connect with all 68 tournament teams

SocialMediaMadness

March Madness is officially here. Are you socially connected to every team in the tournament? Don’t fret. We are here to help. Here is our directory of every team that is dancing in March in the field of 68. From A to Z, we dug out the links for Facebook fan pages and Twitter accounts. [...]

From digital to reality: How LaMichael James used Twitter to engage

Eleven-year-old Jason DePaoli was one of the winners of the LaMichael James scavenger hunt.

Oregon running back LaMichael James woke up Sunday morning and had an idea that would blow up to be much bigger than he probably could have imagined. The all-time leading rusher for the Ducks wanted to have a scavenger hunt. He wanted to include students, fans and his Twitter community. He wanted to give them [...]

Continued evolution in the sports social media game

lockerroomtwitter

Fieldhouse Media – one of my new favorite sites for sports social media coverage – wrote this story last week after seeing ESPN displaying Twitter handles of Georgia and Kentucky basketball players during a live broadcast. ESPN showed the handle of Georgia forward Donte’ Williams (who interestingly enough played prep ball at Miller Grove, one [...]

How three apartment complexes became social media royalty

TheVillage

You probably don’t know Joshua Pockrus but you’ve probably talked to him or read one of his messages on Twitter or Facebook. You probably don’t know Joshua Pockrus but you probably should learn more about what he is doing for a selected group of Greystar apartments in the Atlanta area. Pockrus is an online leasing [...]

Play to the senses: How Spotify can be a great branding tool

Spotify-Logo

I love Spotify. Who doesn’t these days? The free music library allows users to listen to songs online for free (and legally!). The service allows you to stream music from albums, share songs and playlists with friends and your list of played songs can show up on your Facebook stream. It is a brilliant concept, [...]

Is your business ready for Facebook Timeline?

FB

Facebook Timeline is coming to brand pages. Blow up the balloons and hand out the party hats! This is a time to celebrate. We are big believers in the value of Facebook Timeline for brands because of the opportunity to tell your story on the platform and take advantage of great imagery. As we’ve seen [...]

10 valuable tips to keep your blog in tip-top shape

BlogWordCloud

I was one of the first waves of bloggers on the Internet when I was with the early team of Rivals.com, the leader for college and recruiting information. We were eventually bought by Yahoo! and I produced content and blogs for the site during the heyday years of the company. From my years of experience [...]

Grading the Dell Computers social customer service strategy

DellCares

Social media can be the perfect place for your business to shine as customer service heroes. People have questions or problems. These instances need answers. And most customers want those answers five minutes ago. Real-time engagement through social mediums allows for public customer service. Dell rocks it out. Want to see what I’m talking about? [...]

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